
It is not just the exchange of contact information that is important. It is also crucial to create follow-up strategies to develop relationships with those whose information you have collected. Joining an organization like Cambridge Who’s Who that offers an online networking platform will generate more results than cold calling or mass emailing. Many contacts and jobs are found through the internet, as each person you interact with online has his/her own set of contacts who would be valuable additions to your personal or professional network. So while you should make it a priority to keep the lines of communication open with your confirmed contacts, focus also on tapping into their network and requesting introductions to contacts with whom they have established relationships. The success you have in business greatly depends on making your network channels lucrative. Consider what benefits can be derived from successful networking: you are able to gather information to produce positive results; it is an avenue to share leads, ideas and expertise; it is a path to accomplish goals through synergy and teamwork; it is a means of feedback to validate the accuracy of your own ideas; it is also a channel to promote your ideas or products.
Today with the advancement in technology and accessibility to worldwide markets, effectiveness in networking is essential. Efficient networking benefits you by reducing the low yield odds of working alone. Leveraging your relationships with fellow members in professional societies such as Cambridge Who’s Who increases your productivity by expanding your resources and creating greater results in less time. Learn to capitalize on your interactions and convers ations with others. Learn how to use the tools provided through membership. At Cambridge Who’s Who, creating a robust profile, advertising in Events, Marketplace and CamBiz and activating your CWW Email account will make you more available to those seeking to network. Updating your settings so that Cambridge brings the events, Marketplace ads, CamBizlistings and member profiles of interest right to you will save you time and energy.
Expanding your network takes a conscious effort. Start by searching through a registry or

Conversation is the key tool to networking. Simply contacting a person is not enough. The interaction that you have with them is what unites you or separates you. A very good contact may well be lost due to poor communication skills. A person who is overbearing or self-promoting will always be avoided. Prepare yourself beforehand. Research your members, read up on their industry and profession and become informed. Be natural; it is easy to pick up on someone who is trying too hard. Be a good listener; let others talk about their business and interests and take your cue when it is your time to chime in. The way that you present yourself will have a lasting impact on how you are received by others.
Collecting and exchanging email addresses can build your network rather quickly. The addresses you accumulate can be the beginning of new friendships, professional relationships and business opportunities. To be successful, you must present yourself as a professional. Keep in mind that

When you are networking, do not use the people you meet strictly for gain. Ambition without consideration and gratitude does not promote lasting relationships. An ideal networking relationship is one in which both parties benefit from the connection. You will get out of your professional relationships as much time and effort as you put into them. Keep the attitude of giving first and receiving later. Successful networkers provide resources and initiate opportunities for others. Integrity is important; keep your word and do not promise what you cannot deliver.
If you have not done so already, begin actively networking immediately. Today we have access t

Cambridge Who’s Who
Bridging Who You Are with Who You Need to Know