Wednesday, April 16, 2008

Growing Your Business through Online Networking

By Cambridge Who's Who Contributing Author Chi Chi Okezie

Online networking is a valuable marketing tool that professionals can use to increase their business. The internet is a great way to attract your target market and maintain customer loyalty. Online networking can also help you to achieve business success by building your company's credibility. It is an effective way to market every aspect of your company to potential clients, customers, partners and employees in a professional manner. Listed below are a few tips on how you can generate business through online networking.

Use online networking to attract your target audience, partners and employees.
Create an individual and/or company profile on a networking website. Your online profile should outline your education, experience and background in a particular field, your company history and a description of your ideal client or target audience. This will better illustrate the work or services that you offer, and thus attract the right customers for your business. If possible, include testimonials from past or present clients and customers to enhance your profile and credentials. Also consider listing the types of professionals and companies that you are seeking for strategic partnerships or projects. This will make your profile more appealing to people or organizations that would be interested in working with you or for you. If you operate on a referral fee service, online networking is a great opportunity for you to gain new clients; a detailed description of your company will give others a better sense of who you are, what you do and who would be most interested in doing business with you.

Use online networking to market your products and services to existing and potential clients.
All business professionals should network online to sustain business relationships with their customers and clients. Stay in contact with your customers and clients via email to announce new products, share important company news and inform them of recent industry trends. And remember: clients and customers respond well to incentives and discounts. Running an online promotion can help to increase your sales and get more buzz about your products and services.

Use online networking to promote a professional image for your business.
Online networking can increase your company's professionalism. When your organization is linked to a credible professional group with a diverse membership base it shows that your company is well connected and active in the business community. Becoming a member of an online networking organization can help you to present yourself as an expert in a particular industry or field; you can use your profile to display your designations and certifications and highlight your professional involvement within your industry or business sector.

Chi Chi Okezie joined Cambridge Who's Who in June 2007. Using the resources and networking tools available to her via Cambridge Who's Who membership, Chi Chi was able to receive additional exposure for her company on, including a feature in the Cambridge Business (CamBizTM) Directory, Announcements, Who's Who in the News and Cambridge Events sections. SIMPLEnetworking LLC will also be spotlighted in the Featured Business section of the upcoming Cambridge Who's Who e-newsletter, "Who's News."

Cambridge Who's Who applauds Ms. Okezie for taking full advantage of her Cambridge Who's Who member benefits and thanks her for the kind words about our services and staff that she submitted for the Cambridge Who's Who Success Stories website.

For more information on Chi Chi Okezie and SIMPLEnetworking, LLC, please view her contributing author profile.

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